WEBINAR: Personal branding for Legal: influence without self-promotion

In the legal profession, the term “personal brand” often meets with suspicion.

It sounds like self-promotion. It feels at odds with the substance, discretion, and judgment that define great legal leadership. And for many General Counsel and in-house lawyers, it raises an uncomfortable question: can you build visibility without compromising who you are professionally?

This webinar says yes, and shows you exactly how.

In this session, GC Elite brings together two exceptional legal leaders to reframe personal branding not as a marketing exercise, but as a leadership discipline. How do you build authority and executive presence in an in-house role? How do you earn trust and influence beyond your immediate team? And how do you show up publicly in a way that reflects your values, not just your title?

Joining the conversation are Alexandre Verrien, a former legal executive with over twenty years of experience building and leading in-house legal functions at scale in global tech and regulated environments, and Alisha Cieslak, former Chief Legal and Risk Officer at Gordon Food Service, who also served as Chief Communications Officer, giving her a uniquely practical perspective on executive branding, thought leadership, and internal influence.

This is not a theoretical conversation about LinkedIn metrics or personal marketing funnels.

It is a candid, peer-to-peer discussion for legal leaders who want to build influence that lasts, without losing the substance that earned it.

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